The Power of Visual Story Telling

It’s all about your image!

Visual marketing is the breakout trend of the year, thanks to the rise of social media platforms like Pinterest and Instagram.

The Power of Visual Storytelling explains how companies and brands can develop a strategic visual marketing strategy as an extension of their overall marketing and social media plans. It explains how to define goals and create, curate, and promote highly visual content and stories that engage audiences across a range of social media platforms. Along with full-color screenshots and graphics, the book provides case studies from leading brands that exemplify best practices in visual marketing and storytelling.

Ekaterina Walter, a passionate marketer and author of the Wall Street Journal bestseller "Think Like Zuck", writes and speaks on topics of leadership, business innovation, and digital revolution. After spending 10 years as an integrated marketer and social media leader at Intel and Accenture, she is now a co-founder and partner at CMO at Branderati. She is also an active member of the Thunderbird Global Council at Thunderbird School of Global Management.

Jessica Gioglio is the Social Media Manager for Dunkin' Donuts.